Modern Fire Store

Electric fires
Made for every interior

Get the effect of a real fire but spend less

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What's Our Company About?

Modern Fire Store is an online specialist fireplace retailer, showcasing a stunning range of luxury electric fires and accessories. We know that a fireplace really does complete a home, so our aim is to help you hand select the perfect showstopper that not only heats your home, but really does have that WOW factor.

Our user-friendly website and excellent customer care team help you avoid that dreaded trip to the crowded shops and makes it super easy to search through our vast collection of high quality brands.

All our products are electric, so you can say goodbye those awful fumes and that messy firewood residue, and say hello to a clean surround and perfect air quality! We can guarantee you’ll find the perfect option for your home, and rest assured, all our products come with the full manufacturer’s warranty.

Beautiful young woman drinking coffee while relaxing on rocking chair near electric heater fireplace

What we offer

Free UK Delivery

All our spectacular fires will arrive at your door in just 3-5 business days, completely FREE OF CHARGE with our quick and reliable delivery service.

Buy Now Pay Later

Shop now and pay later with Klarna! Covered by Klarna’s buyer protection, you can conveniently buy what you want, and pay when you want! Simply select “pay with Klarna” at the checkout to go ahead with your stress-free purchase!

Comprehensive Warranty

All our products come with full manufacturer’s warranty and our excellent customer service department will be sure to help you with any problems you may have with your purchase. Though we hope you won’t need this!

Price Match Promise

We’re all looking for the best prices, even saving a couple of pounds can make a huge difference. That’s why we’ll match the price of your products if you find them cheaper somewhere else. Just contact us to discuss this.

Artificial fire place with marble wall

Why Choose Electric?

The beauty of an electric fire is that they can be operated with or without heat, making them perfect for every season. With so many attractive styles to choose from, not only can our products increase the temperature of your home, but they simply create a cosy and ambient atmosphere. So, you can also enjoy the effects of a roaring fire without any unnecessary heat during the summer, yet stay warm and toasty in the winter.

  • EASY TO INSTALL AND OPERATE – With an electric fire you still get that natural, built in look, but you simply plug it into a standard outlet in any room and away you go!
  • ENERGY EFFICIENT – All of our products are powered by efficient LED technology, meaning they consume less energy and are therefore much cheaper to run.
  • SAFE AND RELIABLE – Our fireplaces feature an automatic shut off timer function, allowing you select your burn time and then rest easy knowing that the unit will turn itself off.
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